Adventures in Local Marketing

Noah Learner on Telling Client Stories with Data

Episode Summary

In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his framework for local SEO testing and reporting success.

Episode Notes

In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success.

Listen to learn:

• Where Google truly pulls its GBP performance data from
• The truth about impressions in Google Search Console
• Why good reporting needs a combo of soft skills and data analysis
• How to react when datasets change
• How to get the most out of Looker Studio 
• and much more!

RESOURCES

• Follow Noah Learner on Twitter: www.twitter.com/noahlearner
• Follow Noah Learner on Bluesky: thekraken
• Noah Noah Learner on Clubhouse: thekraken
• Claire Carlile's BrightLocal Academy course on keyword research: https://academy.brightlocal.com/course/how-to-master-local-keyword-research
• Branch Tools Explorer https://branch.tools/
• Using Data as the Backbone to Driving ROI: Noah Learner (Two Octobers): https://www.youtube.com/watch?v=9J3XVWxmoRk&t=1s