Adventures in Local Marketing

Mike Blumenthal on What Google's Past Can Teach Us About Its Future

Episode Summary

In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior.

Episode Notes

In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior.

Listen to learn:

• What the future of Google Business Profile might look like
• Where to go to improve your Google and Google Business Profile knowledge
• The part ads and monetization play in the future of Google Business Profile
• PLUS a surprising fact about what consumers do and don't care about in reviews

RESOURCES

• Follow Mike on Twitter: https://twitter.com/mblumenthal
• Mike's profile on the Google Business Profile Community Help Forum: https://support.google.com/profile/1779682?sjid=8164595187474410917-EU
• Mike has an open email policy: mike@blumenthals.com
• Mike's older local search blog, which he keeps alive as an archive: https://blumenthals.com/blog/
• The Near Memo - Near Media's Podcast: https://www.nearmedia.co/memo/
• Sterling Sky blog: https://www.sterlingsky.ca/blog/
• BrightLocal blog: https://www.brightlocal.com/insights/
• Whitespark blog: https://whitespark.ca/blog/
• Near Media: https://www.nearmedia.co/
• How to Upload and Manage Google Business Profile Photos: https://www.brightlocal.com/learn/google-business-profile/optimization/photos/
• Dispute a removed Google Business Profile photo or video with this form: https://support.google.com/business/gethelp