Adventures in Local Marketing

Julian Hooks On Staying People-first in an SEO-obsessed World

Episode Summary

In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.

Episode Notes

In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.

Listen to learn:

• Julian's five-point guide to a customer-led strategy
• How to use customer insights and pain points to understand and serve customers better
• How to maintain customer focus as a business scales, and why communication is at the heart of it
• Which brands and businesses are getting customer-centricity right, and why it works for them
• How to use data and analytics to identify trends and address issues at a granular level

Resources

Julian on LinkedIn: https://www.linkedin.com/in/julianhooks/

Advertising Commissions LLC: https://www.advertising-commissions.com/

Asurion: https://www.asurion.com/

See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-success

Get started with Search: a developer's guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developers

Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin

Rand Fishkin's company, Sparktoro: https://sparktoro.com/

Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/

Nicole DeLeon's company, North Star Inbound: https://www.northstarinbound.com/

Product-led SEO, by Eli Schwartz: 

https://www.elischwartz.co/book