Adventures in Local Marketing

David Mihm on the State of Multi-location GBP Management

Episode Summary

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-level training framework for local SEO and enterprise businesses The value of third-party vendors in highlighting the importance of local SEO What's next for schema and GBP Posts When we should be expecting Google to launch SGE, and what it might look like

Episode Notes

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses.

Listen to learn:

• Why bulk verification can be such a struggle for enterprise businesses
• The best approach to managing local SEO between HQ and branch levels
• A two-level training framework for local SEO and enterprise businesses
• The value of third-party vendors in highlighting the importance of local SEO
• What's next for schema and GBP Posts
• When we should be expecting Google to launch SGE, and what it might look like

Resources:

• BrightLocal's Brand Beacon Report: https://www.brightlocal.com/research/brand-beacon-report/
• Near Media: https://www.nearmedia.co/
• Near Media's Research and Analysis: https://www.nearmedia.co/tag/analysis/
• The Near Memo Podcast: https://www.nearmedia.co/memo/
• Is Google's DMA Compliance DOA for Local Searches in Europe?: https://www.nearmedia.co/google-serp-restaurants-eu-dma-analysis/
• Don’t Put All Your Eggs In Google’s Basket – Beyond the Google Monopoly: https://www.brightlocal.com/blog/beyond-google-monopoly/
• Follow Near Media on LinkedIn: https://www.linkedin.com/company/nearmediaco/
• Follow Near Media on X: https://twitter.com/nearmediaco
• Follow David on LinkedIn: https://www.linkedin.com/in/davidmihm/