Adventures in Local Marketing

Dana DiTomaso on Learning to Love Reporting

Episode Summary

Do you consider reporting a chore? Do you frantically scramble to pull all your data together at the end of the month? And does your reporting ultimately lead to more questions than answers? If you answered 'yes' to any of the above, then this is the episode of 'Adventures in Local Marketing' for you. Dana DiTomaso believes reporting doesn’t have to be so soul destroying! On this episode, we talked to Dana to learn: - Why marketers have a bad relationship with reporting - What you can do to change that relationship - The common mistakes marketers make when reporting - Why reporting less is always more

Episode Notes

Do you consider reporting a chore? 

Do you frantically scramble to pull all your data together at the end of the month?

And does your reporting ultimately lead to more questions than answers?

If you answered 'yes' to any of the above, then this is the episode of 'Adventures in Local Marketing' for you.

Dana DiTomaso believes reporting doesn’t have to be so soul destroying! On this episode, we talked to Dana to learn:

• Why marketers have a bad relationship with reporting
• What you can do to change that relationship
• The common mistakes marketers make when reporting
• Why reporting less is always more

Resources: 

Here’s the Goal Charter post Dana mentions in the episode