Adventures in Local Marketing

Crystal Carter on Powerful Applications of Schema Markup

Episode Summary

Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema, including why it's not as scary as you think it is, how to validate your schema and which tools to use, and the most impassioned episode of 'Room 404' yet!

Episode Notes

Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema:

• Why it's not as scary as you think it is
• Why it's business-critical for some industries
• What to do (and not do) if you receive a schema warning
• How to use a CMS to get schema sorted quickly and easily
• How to validate your schema and which tools to use

Take a listen to hear two seasoned podcasters (and good friends) diving into a key, but sometimes forgotten, area of local business marketing, and witness the most passionate episode of 'Room 404' yet!

RESOURCES

What is structured data validation?: https://www.wix.com/seo/learn/resource/structured-data-validation

The Strategic Value of Structured Data Implementation on SME Websites: https://moz.com/blog/strategic-structured-data-sme-websites

Wix SEO Webinars: https://www.wix.com/seo/learn/webinars

Schema.org: https://schema.org/

Local SEO Schema: Types and Templates for Easy Structured Data Markup: https://www.brightlocal.com/learn/local-seo-schema-templates/

Adding Structured Data Markup to Your Site's Pages: https://support.wix.com/en/article/adding-structured-data-markup-to-your-sites-pages-2546962

Crystal's website: https://www.crystalcarterseo.com/

Follow Crystal on Twitter/X: https://twitter.com/crystalontheweb

Follow Crystal on LinkedIn: https://uk.linkedin.com/in/crystal-carter-digital